Virtual reality, alongside its little brother – augmented reality, has quickly become a rewarding topic across the majority of industries. The international VR (Virtual Reality) market anticipates an overall valuation of more than $26 Billion in the end of 2022 based on a report authored by Zion Market Research. Going further, leading virtual development companies including Singapore’s Swag Soft are positive that its application span across numerous spectrums, encompassing an array of different industries.
In accordance with the latter, “virtual reality development can be applied towards many disciplines – such as gaming, marketing, entertainment, education, engineering, fashion, training, art, simulation plus much more.” – to set it inside their words exactly. VR is an exciting new technology that is being improved from the minute and we’ve already seen some massive hard hitters within the face from the Pokémon GO – the game which managed to accept the entire world by way of a storm.
It’s obvious that it is a technology which will simply improve, with 2017 being almost gone, we’ve made a decision to have a peek behind the curtain and pinpoint a few of the top trends in VR development to look ahead to in 2018.
Going Well Beyond Sound and Vision
Up to this moment, the emphasis is positioned towards those two senses – vision and sound. However, serious progress will be manufactured in involving our other senses inside the AR. On the 2017 Tokyo Game Show we saw the VAQSO VR – a scent enabling device with how big a Snickers bar. It’s claimed to become the “world’s smallest virtual reality scent device” also it can be mounted on any VR Headset, regardless of its kind. It absolutely was presented in the form of a demo and it was paired with VR applications across a variety of industries including travel, gaming, fashion, and whatnot.
In any case, this is simply an example of the total sensory immersion which is to follow in 2018. We anticipate seeing massive improvements in this regard, greatly attribution to the overall real-time feel brought to you through the VR technology.
It’s no secret that both VR and AR possess a substantial potential of disrupting the complete e-commerce field. V-Commerce does sound like a name that might be used to describe it. Consumers can try out clothes, gear and also a variety of different products before they place their purchase. What exactly is more, once the technology is developed enough with the implementation of different sensory devices, we might potentially be able to test out smells and flavors also. VR is certainly a part of the way forward for retail. Much more 3D experiences will be employed to engage customers and retain their attention.
Advertising taps its way throughout everything with exposure and VR is undoubtedly not likely to be an exception. What exactly is more, it might easily be the simplest way to get in touch with your perfect customer and plant your brand in their mind. VR advertising could easily make use of the social profile of the user and display relevant advertisements through a simulated or augmented reality. This will probably have a big impact on the overall customer journey. What is more, since VR is really broad and it may be applied to almost any industry, the possibilities to promote are virtually unlimited.
“That’s something we are able to already see however the trend is definitely to expand as the field itself reaches massive economic growths”, based on Swag Soft, Singaporean Virtual Reality development company. 2018 as well as the years to follow along with will surely see a tremendous surge in the entire need for hiring experts within the VR development field. More content will likely be released in dbaanu years to come and we’ll see an uptick in the roles which are related to them. This will affect a variety of different industries such as marketing, advertising, design and of course the creation of the VR-related gear and sensors.
So, what’s next?
Well, the technology is just getting better, there’s without doubt regarding it. It’s difficult to determine precisely the way VR would progress with the upcoming year. However, the aforementioned trends are undoubtedly coming. Not too long ago we had been dazzled by the fact that we might watch 3D movies at home and on the cinema. Now, we can immerse ourselves into this parallel world, tapping to the experience completely.